Saudi media chief highlights film’s role as soft power tool

Saudi media chief highlights film’s role as soft power tool

Arab News Oct 30, 2026 Saudi media chief highlights film’s role as soft power tool

RIYADH: The vital role played by film in promoting a nation’s cultural identity and enhancing its global presence has been highlighted by the CEO of the General Authority for Media Regulation. Speaking at the Saudi Film Confex, Abdulatif bin Mohammed Al-Abdulatif said: “We found, based on many international experiences, that the dramatic experience or the dramatic image conveyed to a country had great positive effects for this country, even on other similar sectors like tourism, trade, investmen

Source: Arab News

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Arab News
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October 30, 2026 - 10:07 PM
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Saudi media chief highlights film’s role as soft power tool

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