Ceer CEO: Crown Prince pushed team hard on design of new Saudi EVs

Ceer CEO: Crown Prince pushed team hard on design of new Saudi EVs

Arab News Sep 22, 2026 Ceer CEO: Crown Prince pushed team hard on design of new Saudi EVs

JEDDAH: Saudi Arabia's Crown Prince Mohammed bin Salman was a driving force behind the designs of the first two models of the Kingdom's electric vehicle brand Ceer, according to the company's CEO. Speaking at the unveiling of the vehicles at Ceer’s manufacturing facility in King Abdullah Economic City, James DeLuca revealed how the crown prince pushed the team during the design process. The Exobot vehicles, available in sedan and SUV models, are Ceer’s first products as part of a fleet comprisin

Source: Arab News

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Arab News
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September 22, 2026 - 10:24 AM
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Ceer CEO: Crown Prince pushed team hard on design of new Saudi EVs

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